what we do

A lot.

Topic serves as a creative partner for local retail businesses, community organizations, regional non-profits and Fortune 500 companies. Whether it’s brand positioning, graphic design, advertising, web programming, mobile application development, public relations or social media, Topic has the experience and ingenuity to effectively help brands communicate with impact.

Capabilities

Strategy

Branding, promotional campaigns, content development and communication, business development and product strategies are what guide all other operations at Topic.

Branding

We bring the look and feel to everything you see around you. Color applications, logo development, personality development and voice creation are just the beginning.

Research & Insights

With analytics, focus groups and trends, Topic will analyze and identify ways to grow your brand and business. Our work is subject to continued analysis and updates to keep the brand on top of your game.

Design

Ideas that surface in strategy come to life with design. We define how things should look, feel and function, then provide context through print, social media, web and multimedia applications.

Content Creation

Aligned with your brand and marketing strategy, Topic develops stories and promotions through digital production, illustration, photography and video. All imperative tools to create an immersive, integrated brand experience.

Interactive Development

We custom build features and experiences for positive business and brand impact. From websites to marketing applications and business tools, we integrate and connect the brand through the use of technology.

Marketing

Target market analysis is followed by recommendations to impact the results of all of your internal and external business communication. Topic will lead the marketing strategy based on audience and business goal analysis, following with design and development to create online and offline tools for maximum return.

Advertising, PR & Social Media

Good stories don’t just need to be told; they beg to be shared. Whether on social media, in magazines, radio, tv, or print, we work to communicate the things we create to their intended audiences with meaning and impact.

SEO

Topic creates a pyramid content and messaging strategy to enhance SEO rankings based on social, link building, keyword research and, quality content.


Need a list? Here you go.

Strategy

  • Marketing Strategy
  • Brand Strategy
  • Digital & Social Media Strategy
  • Content Strategy
  • Creative Strategy
  • Business Strategy
  • Database Strategy Management
  • Trade Show Strategy

Branding

  • Logo Development
  • Brand Voice
  • Brand Look & Feel

Research & Insights

  • Consumer Research
  • Trends
  • Competitive Analysis
  • Focus Groups
  • Reach Analytics

Design

  • Web Design
  • Print & Marketing Collateral
  • Promotions
  • Trade Show
  • Digital Marketing
  • Social Media

Content Creation

  • Copywriting
  • Social Content Generation
  • Script Writing
  • Whitepapers
  • Public Relations
  • Ad Creation

Interactive Development

  • Custom E-Commerce Platform
  • Web Design & Development
  • Custom Content Management
  • Native Apps
  • Database Strategy Management
  • Ruby on Rails
  • PHP
  • WordPress
  • Website Maintenance
  • Web/App Hosting
  • Domain & SSL
  • Consulting

Advertising, PR & Social Media

  • Marketing & Public Relations
  • Traditional Media Relations
  • National Publication Pitching
  • Social Community Management
  • Social Media Management & Monitoring

SEO

  • Reach Analytics
  • Page Rank Analysis
  • Digital Content Optimization
  • Website Optimization
  • Consultation
  • Content Analysis
  • Monitoring & Adjusting
  • Social Tag Audit & Implementation
  • Google Analytics & Webmaster Tools

More

  • Product Launch Process
  • Subject Matter Expert Utilization