The Garfield Suites Hotel story is a remarkable example of trust in partnership. Given the opportunity to look at a business and its brand from the ground up results in success through meaningful marketing.
The Garfield’s existing site was dated, employed old technology and was not inviting to guests. The new web experience communicates the unique, vast size of the suites with a usability that garners response.
Review of the print schedule and its reach resulted in new recommendations with new creative supporting the Garfield’s fresh, relevant position. Success was achieved by directing the call-to-action to the web.
On the heels of overnight marketing success, the brand promise is kept and a memorable experience achieved through consistently designed touch points throughout the hotel. Repeat business is the game.
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