La Salle High School
Private high schools in Cincinnati are competing at a high level to attract students. To stand apart from the competition and to raise money, La Salle High School partnered with Topic to create buzz and interest prospective students and the Cincinnati community.
“Go Beyond,” an advertising campaign for the admissions team, used supportive messaging and showed off La Salle’s Brotherhood, peer support and the five pillars offered in an education at La Salle. The campaign included postcards, billboards, digital graphics, viewbooks and print advertisements.
“Be the Tradition,” the 2017 annual appeal campaign, paired historic and current photos of students and leaders to highlight the school’s strong tradition and encourage financial support.
The results? La Salle High School achieved the highest class sizes they have seen in almost a decade! Donations for the annual appeal increased year over year, a positive result.
• Content Creation
• Research & Insights
Topic also works to create the “Lancer Review,” a semi-annual report that features the school’s focus on four core areas (academics, campus ministry, athletics and arts), leaders, students, alumni, goals and finances.