About Us

Our Process

The team at Topic starts conversations for a living. We ask our clients about their long-term dreams and short-term goals, and we get personal satisfaction out of helping you win. We love diving into our work together, and our creative philosophy is to conceive and deliver the most relevant, effective work possible. Our continuous process is a cycle of research, development and analytics that keeps your organization top of mind.

Learn

We ask questions, a lot of them. We start by learning as much as we can about you and your industry. From there, we can get an idea of what your organization needs and how we can strategize and plan to meet your goals.

Design

Once we’ve created a strategy to reach your goals, we get our creative juices flowing. Whether we’re designing an email, sketching logos, or writing a bylined article, this is where the work begins.

Design

Once we’ve created a strategy to reach your goals, we get our creative juices flowing. Whether we’re designing an email, sketching logos, or writing a bylined article, this is where the work begins.

Develop

After designs are approved, we start to implement and execute our plans. Writing code or finalizing an ad spend comes in here. The bulk of the project usually takes place in this phase, when we get down and dirty.

Launch

Everything is ready to go! Launching means hitting the “go” button on a new campaign, website or other tactics we’ve developed.  

Launch

Everything is ready to go! Launching means hitting the “go” button on a new campaign, website or other tactics we’ve developed.  

Evaluate

We’ll monitor how the whole plans stands up against our goals and KPIs in the evaluation phase. We’re adjusting to make sure your results benchmark against established goals and learn what messages and tactics provide the best ROI.