Why We Love G Suite

Why We Love G Suite

All of us at Topic work on Apple laptops, and we embrace the the majority of the the Apple ecosystem that Steve Jobs and Tim Cook built over the past few decades. While Microsoft still reigns supreme when it comes to the adoption rate for most productivity apps (MS Office, Outlook, Sharepoint etc.), I’d make a large wager that most “creatives” tend to shiver just a little whenever Microsoft comes up in a conversation. But the one rising star that continues to increase its market share and has been a staple for the Topic team is Google.  

Gmail has been the top choice for personal email inboxes for over a decade, and because of the affordability, several small organizations utilize Gmail as their corporate email client. Since 2004, Gmail has grown year over year and has reached 1.2 billion active users. It sits in the #2 spot with 26% market share as the most used email client (#1: Apple iPhone 28%).

Google has built an assortment of cloud-based “business apps” like Drive, Docs, and Spreadsheet. And in 2016, they brought them all together under Google Suite to compete directly with Microsoft Office.  

Topic has relied on Google and their cloud-based applications since Day 1. Here are just a few reasons why we love the G Suite.

Save Money

Compared to hosting your own Exchange servers and IT setup cost, the monthly fee is minimal. Plus Google provides free customer support. G Suite Business pricing starts as low as $10/month.

Eliminate IT Headaches

The entire point of an IT department is to address technology needs and address problems that arise. With cloud-based software like G Suite, any problems that arise typically are addressed by Google. The amount of headaches have been minimal over a decade compared to running on Microsoft Exchange. One less headache for IT means they can focus their attention on other items.  


The G Suite of applications integrate seamlessly together and the ability to collaborate in real time with shared documents also speeds up communication across teams. All the applications also make it easy to connect with 3rd party software outside the Google ecosystem.

Onboarding & Permissions

Setting up inboxes and providing access to files happens in minutes. Onboarding new employees can take weeks, but providing the right access and getting them up and running on day one is simple with Team Drive and the ease to manage permissions tools. Also, when employees leave, permissions can be adjusted while keeping all of their files on the Team Drive.

Team Drive

We previously moved our file management system to Team Drive, Google’s shared cloud-based folder system for all your files. While upload and download time can be an issue based on your internet speed at the office, being able to access files and search for documents quickly and share folders with clients is well worth the move to a cloud-base file management system.


One of the biggest concerns that most larger organizations have is the concept that Google Suite born solely in the cloud and security of all assets can be a major concern. Google continues to push to grow their adoption with more enterprise features. In early 2017, they added feature upgrades aimed squarely at solving security concerns. Google expanded its data-loss prevention features to Drive, added S/MIME to Gmail and allowed administrators to restrict logins to only people with hardware security keys.

We know that G Suite does not fit all the needs of larger organizations, but we believe it is perfect for our needs as a marketing agency. Send us an email and let’s chat more about how we use other technology solutions to increase efficiency.